The online marketing industry is continuously evolving. With more and more business marketers demanding results from web-based advertising, it is no wonder that trends in the online marketing industry are getting harder to predict as the mediums to draw customers keep changing.
In spite of this, however, online marketing has become a very popular method for marketing businesses. As a marketer, you have to expect changes and innovation and anticipate fresh new ideas for your business.
Here are the top 5 trends in online marketing:
1. Using mobile marketing
The ever growing popularity of smart phones has made it possible for many businesses to reach their customers practically anywhere. Nowadays, ads can be seen immediately by any customer, no matter where they are.
2. Social Media Marketing
Popular social networking sites such as Twitter and Facebook are presently the biggest opportunities for business owners. These social networking sites also help reduce marketing expenses. Research has shown that a lot of companies, big and small, are now creating Facebook pages in order to attract their targeted audience through social media.
3. Viral Video Marketing
Utilizing videos for marketing has become common; web videos have become an important marketing factor for many online businesses. Business marketers can now easily and quickly advertise their products and services by placing web-based ads on their site or on popular video sharing sites.
4. Real-Time Updates
It's already a given fact that online marketing is fast-paced, and there's obviously no turning back with it. With the popular microblogging site Twitter, businesses can take advantage of real-time updates and communication. Other popular social networking sites like Facebook and LinkedIn also update in real-time. Real-time updates have put new demands on many small businesses and big companies. This function is a sustainable process that allows business owners to have a reliable, constant, and real-time influence in the online marketing industry.
5. Local-Based Marketing
Location is also relevant in online marketing. Even the popular search engine Google has started mixing local results and maps with other related searches. Add your business to local-based marketing by claiming your own spot on Google Places. Aside from that, don't forget to make your site more mobile-friendly for your customers' convenience.
Sheila Holifield serves Coaches, Consultants, Entrepreneurs, and service businesses by offering digital marketing support services; such as social media management, local marketing, web development and mobile marketing services.
For more information on Trends in Online Marketing and similar topics, visit http://digitalmarketsupport.com
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